Balanced Scoreboard

Firstly, financial element is an organisational element which aims at examining whether implementation and execution of companys organisational strategy are as contributing to companys improvement. It is characterized by measures which assess whether the company is able to manage its costs and operations. For bill Firm financial element is very important for enhancing performance because it helps to manage revenue growth, profit margins, crystallize operation income and cash flows.Secondly, customer element aims at defining the value proposition to satisfy customers and to induce more sales. This element is used to measure the delivered value, costs and outcomes for example, market share or customer contentment. In Accounting firm customer element willing enhance operational performance, product leadership, customer satisfaction and intimacy. Thirdly, internal process element or perspective aims at creating and delivering the value proposition of customers.The task is to rive t on key activities and processes to provide value expected by the customers the most effectively and productively. Short-term and long-term objectives are incorporated. In Accounting Firm this element is of great help for developing innovative processes and excite further companys improvement. Internal process assists in improving asset utilization, establishing good relations with external shareholders, etc.Finally, element of learning and growth aims at founding any effective strategy which will concentrate on intangible assets, internal skills and capabilities necessary for value-creating internal process. Human capital, information capital and organizational capital are involved. This element plays important role for Accounting firm as it stimulates improvement in learning, decreases short-term financial loses and contributes to long-term development. References Cobbold, I. & Lawrie, G. (2002). The Development of the Balanced Scorecard as a Strategic perplexity Tool. USA Per formance Measurement Association.